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Marketing With a Twist: Online Casino Bets on Storm Chasers

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Read the article. Helps Disaster Relief With Latest eBay Purchase

THURSDAY, MARCH 30, 2006, AUSTIN, TX ? A whirlwind of media attention has surrounded online casino for years due to their innovative and sometimes outrageous marketing campaigns, but their latest eBay purchase will literally put them in the eye of the storm.

The Antiguan-based online casino and poker room paid $10,000 to advertise on a Hummer H3 Storm Chase Vehicle belonging to The Multi-community Environmental Storm Observatory (M.E.S.O.), a professional environmental studies team.

?The $10,000.00 donation to M.E.S.O. will fund their research trip to the plains during the weeks of May 5th through May 21st. Also a large portion of the money will go to disaster relief for tornado and storm victims in the form of checks written to people at disaster scenes, as M.E.S.O. has done on past chases,? according to Allan Detrich, the treasurer and Media Director of M.E.S.O.

?M.E.S.O. is grateful to for their generous donation to our research group.? says Detrich. ?Donations are hard to come by in this day and age, but with the recent increase in severe storm activity in the United States, M.E.S.O., with the support of, will be able to reach out to some of the victims of those horrible storms.?

The Spring storm season traditionally brings severe weather across the United States, concentrated in what is known as ?Tornado Alley?, an area that includes Texas, Oklahoma, Kansas, and Nebraska.

?This is a wonderful advertising opportunity as well as a great way to help the victims of these terrible storms,? said CEO Richard Rowe. ?We commend M.E.S.O and their Storm Chasers for their courageous and generous efforts to gather information about the storms and help the people whose lives have been devastated by them.?

Setting the standard in marketing creativity, has devised some of the most exciting and outrageous advertising campaigns in the past few years. Items such as the Virgin Mary Grilled Cheese Sandwich, Britney Spears? Pregnancy Test, and William Shatner?s Kidney Stone have garnered extensive worldwide media attention for the casino. has also used their items and marketing reach to raise awareness and over $1,000,000 for various charities worldwide.

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Comments on this event
On April 03rd, 2006 at 4:36 PM goldengirl1985 said:

I do believe this is a great investment for GPC and the one who won.... this awesome to help other get out in time and be safe from natural distaters etc... I hope a great respond before it happens will be in the works so lives will be saved.... Congrats GPC and to the winner MESO......outstanding job you folks are doing and hope You all stay safe when you are out in the field.. God bless..... stay safe and sound.....
On May 15th, 2006 at 2:38 PM Jim Miller said:

I think Golden Palace is doing a great service with their support of MESO, this is a service that will save lives, I hope you continue the support of this group in the future.

On May 15th, 2006 at 3:16 PM John said:

Storm chasing is a very dangerous way to collect reasearch. I know the people of MESO will put the money from GPC to good use and gather some very valuable data on storms, and help people hit by these storms . Be safe
On May 16th, 2006 at 12:13 AM prairiecitybrad said:

I want to thank for sponsoring this crew of hard-working, dedicated individuals who put themselves in harm's way to protect others. MESO is such a worthy organization and service with which to be associated. Thank you again, and keep safe to those of you on MESO.
On May 16th, 2006 at 12:17 AM Mrs. Joann Greene said:

My husband and I hit a really terrible storm while we were traveling through Oklahoma. The hail seemed to be getting bigger and bigger, and we were forced to pull off the road and try to find some protection. Imagine our surprise when a truck pulled up to us and a man and a lady from a group named MESO got out IN THE HAIL and gave us directions out of the storm and the hail. Looking up the group on the Internet when we got home, I discovered that you were a sponsor of this group of storm chasers. Thank you for your contribution to this wonderful group of people, who we will always think of as our knights in shining armor. If they hadn't been there, we might not be around to talk about it. They are doing you proud.
On May 16th, 2006 at 8:48 PM Will Anderson said:

What a cool marketing idea, saw this awesome truck roll through Wichita, KS, and being from this town, any attention brought to the severe storms that roll through our area is a blessing in disguise. I am sure this will pay off for you in the long run, you need to do this each year for continued awareness, we appreciate it.
On May 21st, 2006 at 9:40 PM Wilson G. said:

This is your coolest sponsorship to date, beats spending 26K on a piece of grilled cheese, and this one is actually going a public service! Keep up the good work! Thanks to MESO for their pubic Service!
On May 22nd, 2006 at 1:35 PM txfarmguy said:

I was in Fredericksburg, TX and met these folks from MESO on May 14. What a terrific group of people... definitely knew what they were doing, and left a positive impression on me. Golden Palace should be honored to sponsor this organization and the work they do. They go out of their way to help and/or educate people when it comes to severe weather. Keep up the great work everyone!!
On May 23rd, 2006 at 5:36 PM Kansas StormSpotter said:

This group MESO single handedly was responsible for alerting the city of Garden City, Kansas of an impending severe storm that included a rain wrapped tornado, they called 911 and the town sounded the sirens alerting the community. The storm proceeded to dump nearly 4 inches of hail on Garden City. This group is doing your organization proud. I was out spotting when they made the call before me on this storm.
On May 24th, 2006 at 9:55 PM William Courtney said:

This is a really cool idea. I can only say that I am impressed that you are sponsoring a group that is truly doing a public service. Keep up the good work and I hope to see the MESO team in Kansas.
On May 27th, 2006 at 12:09 AM GoldenChestGirl said:

Now this is one Awesome Looking Storm Chase Vehicle!...Thumbs up to GoldenPalace.Com
On June 02nd, 2006 at 6:10 PM George Grover said:

Saw the truck on a recent trip through really is a knock out. Golden Palace, my hat is off to you. Great that you are supporting something that gets you a lot of advertising, and that helps so many people. As for the chase team, I'm glad its them out there and not me.
On June 10th, 2006 at 11:22 AM Wilma Dutton said:

I love Golden Palace, but it is about time you did something that really meant something and gave something back to society!! This was a great purchase!
On July 22nd, 2006 at 1:23 AM wendy said:

Saw your Hummer the other day...WOW!! whats next,will you advertise on firetrucks?? police cars...GP Rocks!!
On July 31st, 2006 at 3:08 PM JC Spalding said:

Got this link from a MESO member doing disaster relief work in upstate New York after the floods...she was wearing a golden palace T shirt. Do these people ever get tired? Great job, GP in sponsoring a really great group of people. You MESO guys ROCK.
On August 03rd, 2006 at 11:03 PM Allan Detrich said:


Us at MESO - - would like to thank you for your generous sponsorship of our Storm Team this year, here is a link to the Associated Press\' main website, which features your generous donation - - Your donation to our group is now known worldwide!!! THANKS A MILLION!!!!

Allan Detrich
On August 08th, 2006 at 10:52 AM Susie Helton said:

Thank you so much for supporting the MESO team. I really respect the research they are doing because it can save lives and help us better understand how to prevent disasters. It is nice to see you supporting a worthy cause!
On August 08th, 2006 at 10:55 AM Michelle T. said:

Thanks for supporting MESO, definitly a worthwhile donation. Keep it up! :)
On August 08th, 2006 at 10:58 AM Kristin said:

It\'s really refreshing to hear of a company giving money to a group that needs assistance. It\'s good to know it financed a research trip as well as gave a lot to disaster relief. Sounds like money well spent!
On August 08th, 2006 at 12:13 PM ML said:

MESO is a really amazing group that is doing a lot of amazing things. Golden Palace is amazing for sponsoring an organization who is working to save so many lives. Keep up the good work MESO, I look forward to hearing more great things from you.
On August 08th, 2006 at 1:44 PM Marlene Sommers said:

I would just like to say how great it is that you sponsered such a wonderful, dedicated team as MESO. They helped with the NY disater relief and I know all their help was much appreciated. As all that they do is much appreciated.Thank You Golden Palace for supporting a wonderful group of people.
On August 08th, 2006 at 1:52 PM Budyyl said:

Hey, Funny thing is I have heard of some of the \"stunt\" advertisement you have done in the past but I never knew about who was doing it. Now this is something posotive and worth regognizing. I work (day job) with one of the MESO memebers and think what they do is great. A little crazy, but great. Awsome that you put your money behind something along these lines, keep it up.

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