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Hearts Rapidly Devoured at Valentine's Day Massacre



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Richard Rowe - CEO Golden PalaceGoldenPalace.com Eating Contest Commemorates Infamous Mob Hit

FEBRUARY 13, 2006, CHICAGO, IL -- In a violent display of mass consumption, Chicago native Patrick Bertoletti, arguably the fastest rising rookie in the sport of competitive eating, slaughtered the competition by eating nearly 2 pounds of chocolate hearts at the GoldenPalace.com Valentine?s Day Chocolate Massacre this morning to win $5000.

The top competitive eaters in the country were presented with a bottomless supply of candy hearts expertly prepared by the Chicago Chocolate Company, and the challenge of eating as many as possible in seven minutes, one minute for each of the men killed in Capone?s 1929 mob hit.

?The GoldenPalace.com Valentine?s Day Chocolate Massacre displayed the incredible passion competitive eaters have for food,? said Richard Shea, president of the International Federation of Competitive Eating (IFOCE). ?It is a passion that can be, at once, both violent and beautiful.?

The IFOCE has never formally recorded a chocolate eating performance before and fans were treated to a gloriously gluttonous competition that lived up to the hype.

?Congratulations to Patrick for his amazing win,? said GoldenPalace.com CEO Richard Rowe. ?These competitions are always fun, exciting, and definite crowd-pleasers. Thanks to the IFOCE, Chicago Chocolate Company, and the eaters for making this a great success.?

Setting the standard in marketing creativity, GoldenPalace.com has devised some of the most exciting and outrageous advertising campaigns in the past few years. Recently, items such as the Virgin Mary Grilled Cheese Sandwich, Britney Spears? Pregnancy Test, and William Shatner?s Kidney Stone have garnered extensive worldwide media attention for the casino.


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Comments on this event
On February 13th, 2006 at 8:19 PM Domenico said:

This was an awesome event, it was my first competition and I loved it. I placed 5th. I can't wait for more events. Thank you guys (Goldenpalace.net) and IFOCE!!


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