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Mark Roberts runs with the bulls!



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July 11, 2003, Pamplona, Spain -- In an unconventional display of high-visibility marketing, notorious British streaker Mark Roberts participated in Pamplona's annual running of the bulls with the Net address 'GoldenPalace.com' tattooed on his bare back and chest.

Near the last turn before the frenzied animals reached the bullring, Roberts jumped into the fray and was immediately forced to run for his life as the stampede of 500-kilogram bulls nearly trampled him and other runners. The sudden appearance of Roberts seemed to enrage a couple of the bulls and they pursued him like two angry heat-seeking missiles. Roberts barely escaped severe injury by grabbing the edge of a low hanging balcony, then pulling himself out of the way before one of the bulls could gore a large hole through the '.com' on his back.

'I honestly saw my life flash before my eyes,' said Roberts later. 'I've seen the bullrun on TV before but they are so much bigger and faster in real life. It's unbelievable how fast those things can move. I thought I was a dead man.'

Roberts has streaked over 200 times during his illustrious career, but this was by far the most dangerous streak he has ever attempted. Although he luckily emerged unscathed, 11 people were injured in this year's event, 3 having been gored by the bulls' horns.


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