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'Super Bowel' streaker makes irregular appearance at Super Bowl XXXVIII

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February 1, 2004, Houston, USA--In an unconventional display of high-visibility marketing, notorious British streaker Mark Roberts pulled off his first successful North American streak at Super Bowl XXXVIII while displaying the Internet address '' as a Henna tattoo on his bare chest and back.

Disguised in a tear-away referee uniform, Roberts jumped out of the crowd at the beginning of the second half, ripped his clothes off, and ran to midfield wearing nothing but a plastic football covering his genitals. The naked Roberts danced around for nearly half a minute to the delight and hilarity of the crowd. He had the words 'Super Bowel' written on his back along with the Internet casino's website address. New England Patriots linebacker Matt Chatham relieved some big game tension by leveling Roberts before security finally hauled the dazed streaker off the field.

Recognized by the Guinness Book Of World Records as the world's most prolific streaker, Mark Roberts has made a name for himself by streaking various sporting events mainly in Europe and abroad. Given the unprecedented security measures in place at Houston's Reliant Stadium for the Super Bowl, Roberts' first successful North American streak is without a doubt his greatest yet. has become notorious for high-profile marketing. Their tendency for innovative and outlandish advertising has become a staple in the sports world. Since the first appearance of their ad tattoo on boxer Bernard Hopkins three years ago, they have 'backed' dozens of athletes and celebrities.

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Comments on this event
On September 11th, 2005 at 1:37 PM Thomas Carruthers-Spunke said:

Hey dude that is just like totally doolally bro. Game on!
On March 24th, 2006 at 1:57 PM kev from the pub said:

see you in the pub for the derby, ive got a bet on !!!

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